1.    An Introduction to The MyVillage Network

2.    MyVillage Network Coverage | a. UK city sites | b. London area sites

3.    MyVillage Network Content

4.    MyVillage Network Statistics and Demographics

5.    Advertising and Sponsorship

6.    Case study: asserta home

7.    Some of our Clients and Partners

1. An Introduction to the MyVillage Network

MyVillage was established in 1999 and now has a national network of over 80 London area websites and over 21 websites serving major UK cities.

MyVillage provides what has long been missing from the internet, a viable online alternative to local radio stations, newspapers and magazines delivering entertaining, varied and relevant local content.

Over 750 000 (RedSheriff, Aug 2006) people use MyVillage each month to discover the best places to eat out and the best bars or clubs, read about local news and events, chat on message boards, find local businesses and services and even look for a new home or job.

a. MyVillage UK City Sites

b. MyVillage area websites in London

* To come in 2003

Essex, Barnet, Richmond, Croydon.

3. MyVillage Network Content

The MyVillage portals are broken down into 16 targeted channels:

With sub categories including:

Mobile Channel
What’s on listings
Cinema Listings

MYvillage Users

• User Statistics 1
• User Statistics 2
• User Statistics 3

Key User Stats (Source: RedSheriff, August 2006)

• 750 000 unique visitors per month
• 3 500 000 page impressions per month
  

User Demographic Summary

MyVillage is visited by a young, affluent audience, responsive and in touch with local needs and interests. MyVillage users are media literate, trend sensitive, city and area proud.

• 69% of users are aged between 25 and 35 years
• 42 % of users are male, 58 % of users are female
• 79% of users are ABC1
• 60% of users live in London
• 78% of users have a household income in excess of £30,000 p.a.
• 92% of users work full or part-time

5. Advertising and Sponsorship

MyVillage offers the opportunity for advertisers and sponsors to run activity, which can be targeted locally, regionally or nationally. Additionally the opportunity is also available to advertise in or sponsor specific content channels, whether locally, regionally or nationally.

Advertising Rate Card

PAO * Price on application

Homepage Sponsored Link – Fixed Monthly Rate

Channel Hot Link - Fixed Monthly Rate

Advertorial - Fixed Monthly Rate

Button 234 x 40

Super Skyscraper 220 x 600

Banner 468 x 60

Eyeblaster

Sponsored link

Hot link

Advertorial
Homepage

Advertorial
Channel Page

Advertorial
Feature Page

Network Sponsorship

An opportunity for full brand integration and immersion throughout the MyVillage Network. See Fig 1

Full branding of MyVillage Header and Navigation Bars across all sites.Advertorial feature on Homepage and within relevant channel pages.Network wide banner campaign.
Option to include SMS/Email alerts and advertorial pages into any packages.

Fig 1 Clio

POA (Price on Application)

* Rate depends on level of branding, promotion and integration required.

Channel Sponsorship

An opportunity to sponsor specific content channels, whether locally, regionally or nationally. See Figs 3 and 4

Each channel sponsorship package includes sponsor branding/ logo on the relevant channel pages, hyperlinks fully integrated into editorial, pop under. Option to include SMS/Email alerts and advertorial pages into any packages.

Fig 3 Adidas	Fig 4 Rizla

POA (Price on Application)

* Channel Sponsorship rate depends on geographical coverage, channel traffic and level of branding, promotion and integration required.

These are examples of just some of the commercial opportunities that the MyVillage network offers advertisers, sponsors and partners. Tailor made packages can be created to respond to any specific needs. For further information please contact roifield@myvillage.co.uk

6. Case study: asserta home

Company Profile - UK's largest independent up-to-date portal for home movers

Key Objective - Drive quality traffic to asserta home site and local leads to their estate agents

The Solution Integrated partnership package (co-branded deal)

• Asserta home search integration (property to buy and to rent) on the MyVillage Network homepage and on the 'Homes & Property' Channel of each site - search results in co-branding
• Articles/ editorial links (courtesy of asserta home) on the 'Homes & Property' Channel of each site

The Results

• 2 % to 3 % of our monthly unique users search for a property to buy or to rent in their area via asserta home property search each month
• 40 % to 60 % of the unique users visiting our 'Homes & Property' channel are going to asserta home website each month

E.g. asserta home campaign stats on MyVillage (June 2003, source: RedSheriff)

• 6 046 unique users
• 6 846 visits (user sessions)
• 81 186 page impressions

Testimonial

"For the past 12 months asserta home has been working in partnership with My Village to promote our Property Portal of over 650,000 properties and 3,000 Estate Agents nationwide. From the start of our relationship My Village have been proactive in driving quality traffic to asserta home. Unique Users per quarter have increased by 42% over this period and the cost per Unique Visitor is consistently one of the lowest of our Online Partnerships. All of which has ensured My Village continues to be a valuable partner for asserta home."

Greg Grant, Head of Marketing, asserta home.

MyVillage Network homepage: www.myvillage.com

• Asserta home property search integration

• Search results in co-branding

Homepage of each MyVillage site

• Asserta home property search integration (right hand navigation bar)

Homes & Property Channel of each site

• asserta home property search (to buy and to rent) integration
• property related articles/ content links ( how to guides…and how to spot…., courtesy of asserta home) - right hand navigation bar

e.g. www.mywestend.co.uk/westend/property.html

7. Some of our Clients and Partners